Barcelona have revealed that their shirts for the El Clasico match against Real Madrid this weekend will feature Drake's OVO owl logo in celebration of the rapper becoming the first artist to receive 50 billion streams on Spotify.
This will be the first time that the Catalonian club will swap the Spotify logo from their shirt following their five-year partnership that was announced earlier in the year.
As part of the agreement, the music streaming service will provide both front-of-shirt sponsorship as well as sponsoring the club’s historic stadium, which is currently known as Spotify Camp Nou.
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This development to honour Drake's milestone comes as part of both the La Liga giants and Spotify's strategic aim to “bring football and music together.”
The Canadian star took to Instagram to share the news. He said: “This doesn't feel real but it is.”
Xavi's side will don the special shirts with the four-time Grammy Award winner's brand logo during the game. Before the game, the players will wear shirts depicting the Spotify logo on the front and 'Drake 50' on the back in the warm-up.
Barcelona's marketing vice-president Juli Guiu said: "Our alliance with Spotify goes beyond a mere commercial relationship. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion - namely music and football.
First artist to hit 50 billion @Spotify streams. First artist to share the @FCBarcelona shirt.
"This initiative is another example of this desire and the innovative spirit of our collaboration.
"For the first time in our history, we are replacing the name of our main sponsor on the front of the jersey with an internationally acclaimed artist, Drake.
"This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world."
Spotify's vice-president of partnerships, Marc Hazan, said: "We were really excited to celebrate one of the biggest games of the year and mark Drake's milestone as the first artist to reach 50 billion streams.
"We've always said that we want this partnership to be a celebration of fans, players and artists on a global stage - and there's no bigger stage than El Clasico."
The first El Clasico of the season takes place at Santiago Bernabeu on Sunday 16 October with a kick-off time of 3:15pm BST.
